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Salford Primary Care Trust Annual Report
Virtual Clients

Salford Primary Care Trust Annual ReportCottier & Sidaway has recently delivered a project which has received glowing reports from new client Salford Primary Care Trust (PCT).

The project was to produce a 32 page annual report for the PCT. Nothing odd in that you may think, but the whole project was undertaken without ever having met the client face-to-face.

Experienced in the healthcare sector, Cottier & Sidaway was already conversant with the existing National Health Service style guide and with a clear brief and excellent reference material from Salford PCT we were able to create the clinical governance annual report on time and within budget with minimal contact with the client.

Sue First from Salford PCT commented: “It was the best service we’ve ever had, all by phone or email, there was no need for long drawn out meetings, not that it wouldn’t have been nice to meet the team. The whole process was painless.”

“We normally meet new clients to get to know each other, but on this occasion, an existing client had recommended us to Salford PCT and we were able to use phone calls and emails which reduced costs and time thus simplifying the whole project,” says Phil Cottier, lead designer.

Jayne Lillywhite created the text for the project which uses quotes from patients throughout the document to illustrate the Trust’s successes.  The design of the full colour report includes strong images of staff and people from the community they serve.

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