This new year, you might be thinking of making alterations to your web marketing plans. There are lots of things we can do this year to get better results from your marketing campaigns.
One of the main things we need to do when we look at changes companies, is to add a good level of high quality content to our sites. Often, websites are limited to nice images, maybe a few lines of text to explain the odd thing. What search engines increasingly need however, is lots of good quality content which is relevant, interesting and unique. They use this content to be able to rank your pages, so the more content, the better!
Other things to bear in mind, is that you can forget about relying on pay per click advertising – this is now simply a money making exercise for Google and offers relatively little for the effort and cost in setting it up!