Client: Bedfordshire Libraries

Brief: To create an identity for Bedfordshire Libraries to create a more coherent visual appearance and enhance the public’s awareness. The identity must be flexibility enough to work on a variety of formats from publicity and information material to displays and websites.

Audience: New and existing users of the Library Services in Bedfordshire.

Our solution: Using colours and elements from the council’s corporate branding, we created a strong visual identity for the library that works on different products and media, from paper to electronic. The ‘look’ is fresh, clean and far more approachable, and collects the library's publicity material into a recognisable ‘family’ of products.

For more information about Bedfordshire Libraries go to www.bedfordshire.gov.uk and click on libraries