Client: The Wildlife Trust

Brief: To create a simple, easy-to-use process for staff to produce reserve signage.

Audience: Visitors to Wildlife Trust reserves.

Our solution: We wrote and designed a ‘How to’ guide to steer Trust staff in a logical, step-by-step manner through producing welcome signs. It gives advice on how to write copy and what information to include, and shows the standard sign layouts. This guide was published in pdf format so it can be updated easily and sent electronically to staff. Our ongoing role is to edit copy, commission artwork, create maps and layout new signs in the agreed format. We also organise the production of boards for reserves across three counties.

For more information about the Wildlife Trust go to www.wildlifebcnp.org