Client: The Family Holiday Association

Brief: To research, write and design an eye-catching and interesting document that presents basic information about the charity, and the highlights and finances for 2002. To be used for fundraising and PR. Must have a fresh approach and be different from the previous reviews, but maintain the charity’s corporate style.

Audience: Previous and new donors, press, travel industry.

Our solution: We based the review around key groups of people who worked closely with or benefited from the charity. Using strong black and white images on each spread we led with a quote from individuals before describing the charity’s work.

For more information about the Family Holiday Association go to www.familyholidayassociation.org.uk