A great way for schools to brand themselves is through a good website and prospectus development. There are several companies which deal exclusively with school branding, so it is not something which needs to be done alone, thankfully!
One of the key issues schools need to address in their branding is to attract more pupils and their parents when it is the admissions entry time. Attracting students to your school involves making the lessons seem appealing, the environment seem approachable and by highlighting the achievements of current students. Parents will want to know how well students do in their exams, and which extra curricular schemes take place. Prospective students will want to get a feel for how the school day runs, along with the lesson styles and how the teachers are.
One way to show off your school is through a dedicated website. A website specifically for school is useful as it can hold video footage as well as graphs and charts for parents to view.